Market research & launching customers
Many startups fail prematurely. The main reasons for this are a lack of knowledge of the market in which the start-up operates, and too late to seek feedback in the market (Harvard Business Review, May 2021). Based on specific and in-depth knowledge of agriculture and horticulture, Innova Connect supports startups on exactly these points. Innova Connect provides insight into the market, who its potential customers are, and what their needs are. Innova Connect thus contributes to a sharpened proposition and a deeper insight into the added value of your product, technology or service. In addition, Innova Connect can provide a trusted introduction to launching customers.
>> Reference projecs:
For Airinov, a French company and part of Parrot, market analysis has been carried out for the application possibilities of their drone technology. After an extensive market study, contact was made with companies involved in R&D (plant breeding/phenotyping), seed production and crop advice. The technology was presented to them, including possible solutions and application options. This report has contributed to Airinov/Parrot’s European strategy.
Tailored innovation support
Many startups are based on a groundbreaking new idea that can change the world. But for the time being, as a startup you still operate in the ‘old’, unchanged world. And there you run into regulations that are not tailored to your innovation and important stakeholders who do not understand what you are doing. Innova Connect offers a scan that shows how your innovation would relate to the regulations. If necessary, we can start a lobby to change restrictive regulations. And we support you in your communication with important stakeholders.
>> Reference projects: