For Startups
Market research & launching customers
Many startups fail prematurely. The main reasons for this are a lack of knowledge of the market in which the start-up operates, and too late to seek feedback in the market (Harvard Business Review, May 2021). Based on specific and in-depth knowledge of agriculture and horticulture, Innova Connect supports startups on exactly these points. Innova Connect provides insight into the market, who its potential customers are, and what their needs are. Innova Connect thus contributes to a sharpened proposition and a deeper insight into the added value of your product, technology or service. In addition, Innova Connect can provide a trusted introduction to launching customers.
>> Reference projecs:
BiomicAgritech
BiomicAgritech is an Israeli startup based around an invention that can literally turn the cultivation of tomatoes and other ‘high wire’ crops upside down. The invention consists of hanging the crop upside down in the greenhouse, with the root system in a rotatable cylinder. Instead of lowering the crop, it is now sufficient to rotate the cylinder. This saves a lot of valuable labour and also paves the way for a fully automated greenhouse. For BiomicAgritech, Innova Connect conducted an initial market exploration in the Netherlands and established contacts with potential cooperation partners.
For Startups
Tailored innovation support
Many startups are based on a groundbreaking new idea that can change the world. But for the time being, as a startup you still operate in the ‘old’, unchanged world. And there you run into regulations that are not tailored to your innovation and important stakeholders who do not understand what you are doing. Innova Connect offers a scan that shows how your innovation would relate to the regulations. If necessary, we can start a lobby to change restrictive regulations. And we support you in your communication with important stakeholders.
>> Reference projects:
