In 2020, NIOO-KNAW initiated a proposal for an AES Perspective program in the field of measuring and managing soil biodiversity. In this funding instrument, the economic perspective of the intended innovation weighs heavily in the assessment. That is why intensive involvement of the business community is of great importance. Innova Connect has supported NIOO-KNAW in mapping out, and subsequently approaching, relevant companies and other organisations. The support from Innova Connect eventually led to the participation and expression of support from approximately 20 companies and other organisations.
