The vision of the Ministry of Agriculture on the future of agriculture and horticulture in the Netherlands, launched in 2018, prompted Wageningen Academy to develop a new program with a new didactic concept for horticultural entrepreneurs. An important objective for the new Masterclass was to make the latest insights from scientific research more easily accessible to SMEs. How can SME entrepreneurs effectively use knowledge from research to make their company future-proof? Innova Connect supported Wageningen Academy in developing the concept and writing the project proposal.