In 2020, Innova Connect, together with trade association Plantum and WUR Plant Breeding, wrote an application for the so-called ‘Kennis op Maat’ funding scheme. This grant is aimed at the transfer of knowledge from ongoing and completed research to SMEs. The primary target group of the ‘Sowing Seeds of Knowledge’ proposal is SMEs in the plant propagation industry: companies active in the breeding and/or propagation of seeds, cuttings, seed potatoes, or young plants. The application, which involves approximately EUR 300,000 in subsidy, has been granted.